The objective of this project was to design a new and effective consumer product design for the purpose of revitalizing a retail beverage brand. The brand then needed a series of two ads for a campaign to launch the new product design.
The concept for this redesign was simplicity and transparency, since DOSE specializes in all-natural cold-pressed juices. There are no extra chemicals or sugars added. This poster design focused on the idea that what you see is what you get. The purpose of this direction was to make the product look appetizing and fun, and to make the brand look trustworthy and honest.